The Lemán International School in Chengdu, China launches new website created in partnership with Fin Brand Positioning and Whipple Hill
Our work with Fin allowed us to create and maintain a strong brand from the onset of our launch in the Chengdu market. Building upon the initial work, Fin’s ongoing participation in our web site and other promotional efforts has positioned LIS as the premiere international school in Southwest China. Through effective use of Fin’s positioning statements, images, content, and communication tools, LIS saw an enrollment increase of over 100% in our second year of operation. Eventhough we compete with 4 other international schools (all with excess capacity) — during the 2010-2011 Admission Cycle we captured some 85% of the market of new expatriate families moving to Chengdu. No small feat for a school new to the market.
