Stephen Gaynor School

Fin was recently hired to brand and market the Stephen Gaynor Schools' upcoming capital campaign, “Believe & Achieve.” Nearly 50 years ago, two pioneering women – Yvette Siegel and Miriam Michael – established a school where bright students with learning differences could rebuild their self-esteem and develop the tools for success. Thanks to the generosity and dedication of parents, alumni, educators, and friends over the years, that school – the Stephen Gaynor School – has continually grown to give more families access to our special programs and uniquely supportive community.

The Stephen Gaynor School now has the opportunity to extend that pioneering vision even further. The school recently took advantage of an extraordinary opportunity to purchase an adjacent building and add nearly 50,000 square feet to the school’s growing physical footprint. The new building will help the Stephen Gaynor School realize its strategic plan and the longtime vision of its founders: to continually improve and expand students’ academic, artistic, athletic, and social opportunities so that they can build confidence in their abilities, discover their passions, and explore in depth the areas in which they excel.

Cambridge in America

Cambridge in America promotes interest in and support for the University of Cambridge, England and its constituent Colleges among alumni and friends in the United States. They are one of the world’s oldest universities and leading academic centres, and a self-governed community of scholars. Cambridge comprises 31 Colleges and over 150 departments, faculties, schools and other institutions.

“For more than seventeen years, Marty Lapham and his team have produced distinguished and effective creative work which has skillfully branded Cambridge University’s message to alumni and friends in the United States. The communications have been consistent and coherent, engendering loyalty, pride, and support among alumni who are far away from the historic campus. Through these efforts, Cambridge in America (Cambridge’s U.S. foundation) has raised more than $300 million in that time frame. Marty’s contribution has been invaluable in making that happen.”

Ed Strauss
Director, Annual Appeals and Communications

Fin Wins Big

The 2011 Business in the Arts Awards winners, from left, are David Pelletier, Margaritas Mexican Restaurant; Michael L'Ecuyer, Bellwether Community Credit Union; Marty Lapham, Fin Brand Postioning; and Rick Broussard, New Hampshire Magazine, sister publication to NHBR.

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American Green Technology

Working closely with the partners at American Green Technology, Fin developed the company’s new brand identity, website and marketing communication for an aggressive national roll-out campaign. As a new player in the induction lighting market, this series of targeted and effective communications will strengthen and enhance the brand of AGT and position them as a clear and compelling choice among its competitors all across America.

Portsmouth Museum of Art

Shark Toof



Herakut



Andreas Von Chrzanowski



Alexandros Vasmoulakis



Bumblebee

Portraits photographed by David Mendlesohn. These will be featured in the soon to be released 86-page Street A.K.A. Museum Exhibition Catalogue, as well as all of the paintings in the show and all of the street art in and around Portsmouth.

http://www.portsmouthmfa.org

"Finding a creative team to think outside the box can be challenging, but for the Fin Brand Team it seems to be business as usual. For the Portsmouth Museum of Art, they were able to brand the museum, then follow up by branding individual exhibitions. Their solutions are always creative, always unique, but incredibly practical and have allowed us to extend our brands across across the board, from PR to web to products and more. Their strong vision has helped create increased public recognition and a clearer perception of who we are. There isn't another team that does quite what the Fin team does."

Cathy Sununu
Director
Portsmouth Museum of Art


Fin was hired to create the branding and marketing for the Portsmouth Museum of Art's exciting new exhibit, "Street A.K.A. Museum." Street art has its roots in rebellion. Once considered underground, urban and graffiti art, it has over the last 30 years gained acceptance and popularity in the art community. It now exists in galleries and museums as well as on the streets, actively engaging an international audience. This exhibition presents new artwork and murals by six emerging international talents: Bumblebee, Andreas von Chrzanowski, Herakut, Shark Toof and Alexandros Vasmoulakis. This generation of street artists have distinct messages they contribute to the urban environment, creating high-quality contemporary art and adding it to the walls of cities around the world.

Happy Holidays

Northrup Grumman

Tom White, Director of Brand Expression, recently designed this complex operational image for military contractor Northrup Grumman. Today's technologies allow all matters of the battle theater to be orchestrated from one mobile location. The green lines represent enemy detection. The blue lines represent communications from mobile missile command. The red lines are kill lines.

Heartland Brewery, NYC

The successful New York City brew pub hired us to create branding for their line of in-house beer. The challenge; employ existing imagery that’s used in their advertising and create a cool product line extension. The result is an energized yet classic look that cleverly pokes fun at the brewery.

Portsmouth Museum of Art

The Portsmouth Museum of Art turns to Fin to create the branding and marketing for their new international show, SugiPOP!

Sugi -- Japanese for “too much”. This multi-media exhibition includes painting, drawing, sculpture, video, and original artwork used to make anime films and manga comics. Sugi Pop follows the origins and development of anime and manga style from the master Japanese printmakers of the 19th century Katsushika Hokusai and Utagawa Kuniyoshi, to today’s innovators led by Takashi Murakami. Artists like Linkin Park’s Mike Shinoda integrate influences from anime and manga, graffiti street art, and consumer culture create the newest phenomenon this exhibition dubs SugiPOP!: Anime, manga, comics, and the contemporary art inspired by them.

Lemán International School in Chengdu

The Lemán International School in Chengdu, China launches new website created in partnership with Fin Brand Positioning and Whipple Hill

Our work with Fin allowed us to create and maintain a strong brand from the onset of our launch in the Chengdu market. Building upon the initial work, Fin’s ongoing participation in our web site and other promotional efforts has positioned LIS as the premiere international school in Southwest China. Through effective use of Fin’s positioning statements, images, content, and communication tools, LIS saw an enrollment increase of over 100% in our second year of operation. Eventhough we compete with 4 other international schools (all with excess capacity) — during the 2010-2011 Admission Cycle we captured some 85% of the market of new expatriate families moving to Chengdu. No small feat for a school new to the market.

http://www.lis-chengdu.com