Welsh Pirate Music

Tom Gross, lyricist and owner of Welsh Pirate Music called on the talents of Marty Lapham and Tom White to create his new logo. Over the years Tom Gross has written over 20 songs with co-writers Aaron Barker, Dean Dillon, and Scotty Emereck. Tom hooked up with Dean almost 20 years ago and has worked with the Nashville Songwriter Hall of Famer ever since. Dean has recorded over 50 songs for George Strait with many going #1. Aaron is another close friend who has written a dozen songs for George, many of which landed #1 on the charts. Tom, has co-written 'Key's in the Conch Shell' for Kenny Chesney, 'Fueled By Moonlight Dust' for Celebrity Cruises Lines, 'Build a Wall' on Aaron Barkers recent album, and 'You Fit Me' on a recent Dean Dillon album, with many more sitting right on the edge.

Education Umbrella

Education Umbrella (EU) hired Fin to create its new brand identity. Education Umbrella is a new company in Nottingham, England that positions all the information relating to schools, educational resources and services on one website for a worldwide audience of teachers, parents and students.

Big Brothers Big Sisters of the Greater Seacoast

Most recently Marty Lapham & Tom White of Fin Brand Positioning created this poster for the Big Brothers Big Sisters Second Annual Stiletto 500 Race. The purpose of this fun event is to engaged and educate young professionals about our mission to help children reach their potential through professionally supported, one-to-one relationships with measurable impact.


Stephen Gaynor School

Fin was recently hired to brand and market the Stephen Gaynor Schools' upcoming capital campaign, “Believe & Achieve.” Nearly 50 years ago, two pioneering women – Yvette Siegel and Miriam Michael – established a school where bright students with learning differences could rebuild their self-esteem and develop the tools for success. Thanks to the generosity and dedication of parents, alumni, educators, and friends over the years, that school – the Stephen Gaynor School – has continually grown to give more families access to our special programs and uniquely supportive community.

The Stephen Gaynor School now has the opportunity to extend that pioneering vision even further. The school recently took advantage of an extraordinary opportunity to purchase an adjacent building and add nearly 50,000 square feet to the school’s growing physical footprint. The new building will help the Stephen Gaynor School realize its strategic plan and the longtime vision of its founders: to continually improve and expand students’ academic, artistic, athletic, and social opportunities so that they can build confidence in their abilities, discover their passions, and explore in depth the areas in which they excel.

Cambridge in America

Cambridge in America promotes interest in and support for the University of Cambridge, England and its constituent Colleges among alumni and friends in the United States. They are one of the world’s oldest universities and leading academic centres, and a self-governed community of scholars. Cambridge comprises 31 Colleges and over 150 departments, faculties, schools and other institutions.

“For more than seventeen years, Marty Lapham and his team have produced distinguished and effective creative work which has skillfully branded Cambridge University’s message to alumni and friends in the United States. The communications have been consistent and coherent, engendering loyalty, pride, and support among alumni who are far away from the historic campus. Through these efforts, Cambridge in America (Cambridge’s U.S. foundation) has raised more than $300 million in that time frame. Marty’s contribution has been invaluable in making that happen.”

Ed Strauss
Director, Annual Appeals and Communications

Fin Wins Big

The 2011 Business in the Arts Awards winners, from left, are David Pelletier, Margaritas Mexican Restaurant; Michael L'Ecuyer, Bellwether Community Credit Union; Marty Lapham, Fin Brand Postioning; and Rick Broussard, New Hampshire Magazine, sister publication to NHBR.


American Green Technology

Working closely with the partners at American Green Technology, Fin developed the company’s new brand identity, website and marketing communication for an aggressive national roll-out campaign. As a new player in the induction lighting market, this series of targeted and effective communications will strengthen and enhance the brand of AGT and position them as a clear and compelling choice among its competitors all across America.

Portsmouth Museum of Art

Shark Toof


Andreas Von Chrzanowski

Alexandros Vasmoulakis


Portraits photographed by David Mendlesohn. These will be featured in the soon to be released 86-page Street A.K.A. Museum Exhibition Catalogue, as well as all of the paintings in the show and all of the street art in and around Portsmouth.


"Finding a creative team to think outside the box can be challenging, but for the Fin Brand Team it seems to be business as usual. For the Portsmouth Museum of Art, they were able to brand the museum, then follow up by branding individual exhibitions. Their solutions are always creative, always unique, but incredibly practical and have allowed us to extend our brands across across the board, from PR to web to products and more. Their strong vision has helped create increased public recognition and a clearer perception of who we are. There isn't another team that does quite what the Fin team does."

Cathy Sununu

Portsmouth Museum of Art

Fin was hired to create the branding and marketing for the Portsmouth Museum of Art's exciting new exhibit, "Street A.K.A. Museum." Street art has its roots in rebellion. Once considered underground, urban and graffiti art, it
has over the last 30 years gained acceptance and popularity in the art community. It now exists in galleries and museums as well as on the streets, actively engaging an international audience. This exhibition presents new artwork and murals by six emerging international talents: Bumblebee, Andreas von Chrzanowski, Herakut, Shark Toof and Alexandros Vasmoulakis. This generation of street artists have distinct messages they contribute to the urban environment, creating high-quality contemporary art and adding it to the walls of cities around the world.